Early Bidder Discount will apply to each purchased lot where initial qualifying bid was placed Thursday.

The Auction is Now Closed. Thank you to all who participated.

Special Thanks to the many bidders and buyers. 23 Lots Sold averaged $4402.


Thurs, May 12 8 AM NZ Time - Fri, May 13 1 PM NZ Time with Extended Bidding to follow.

A warm welcome to our Focus Genetics 2016 Autumn  Bull Sale

Quite simply put Focus Genetics aim is to provide New Zealand farmers’ cattle genetics that make farms more profitable!

As Focus Genetics Cattle Programme Manager, I’m privileged to work alongside passionate cattlemen who manage the breeding farms across our extensive programme. These individuals are equally devoted to this programme as we strive to provide the best possible cattle genetics to our customers.

Scale and diversity is our advantage. With over 2,800 breeding females located throughout the country, Focus Genetics are able to offer you a greater choice when selecting the right bulls for your business.

Our online auctions consists of 53 rising 2 year old bulls that have been selected from multiple breeding properties, bringing some individualism and regional influence, yet firmly underpinned by our programme wide objectives of fertility, efficiency and production.

Whether you are in the market for an Angus, Stabilizer® or Simmental, the supporting data found against each bull listing is there to make selecting your next bull easier. We encourage you to use this data as a guide when determining the best fit bull for your team.

If you are in the market for a bull this year please do not hesitate to contact your local Account Manager to talk through in more detail what you are looking for. We look forward to working with you and providing you with the right bull to meet your objectives.

Kind regards

Duncan Elliott

Cattle Programme Manager

View Print Catalog HERE


  • Please feel free to call us anytime to visit about the offering, or, if you are in the area, set up an appointment to view the livestock in person.

  • Early registrations are encouraged to enable bidder approval. Upon credit approval, applicants shall be provided with bidder number. Registrants will be accepted on May 6 - 13, but understand delay could be experienced in the approval process with late applications.

  • This is an online auction. You can bid online or you can call Focus Genetics to place bids on your behalf.  We recommend contacting Focus Genetics by Thurs, 4pm if you need assistance to register.

  • Livestock agents registering on client's behalf receive 6% rebate.

  • There will be NO buyer's premium added to the final sale price.

  • Sale lots will have various opening bids.

  • Terms of Sale - Click Here

  • Seller's website is: http://www.focusgenetics.com

  • To View all lots on one screen: go to Big Board- Click Here

  • For video links and details of the Sale Offering- Click Here

  • Auction Tips - Click Here

  • Be sure you are at your computer before 1 pm NZ time on Fri, May 13 when extended bidding starts to finalize your bidding. Call us if that's not possible.

  • Auction Demo - Click Here

  • For further information, please click the HELP tab on the top of this page .